Not only is haptic feedback relevant to the operation and function of devices, but it also plays a central role in brand perception. How does the brand feel across the product family? Does the feedback convey precision and objectivity, or does it make the products feel playful and emotional?
How a product feels cannot not be designed, regardless of whether it was deliberately thought through or left to chance. A clear definition of the haptic effects and characteristics ensures that a comprehensive brand experience is created. The devices consequently achieve a higher value perception and provide more security in use.
Today, haptic feedback is already a part of many products. In vehicles haptic signals contribute to increasing the safety of the occupants: If the car is about to leave the lane, the driver assistance system warns the driver through an impulse in the seat or at the steering wheel. Video game controllers use haptic signals to create a more immersive experience. With the rise of VR applications, this is becoming increasingly important.
The acceptance of haptic signals is high when used appropriately. Various points must be considered in the design of haptic events: In addition to the material of the handle and the appropriate actuator, the area on the body where the feedback is applied plays a major role. Haptic perception differs enormously depending on the body's region: While the fingertips are among the most sensitive areas, vibrations on the upper arm and hips are only perceived diffusely.
Although the focus is usually on the perception of mechanical vibration, tactile and kinaesthetic stimuli must be taken into account: If, for example, you turn the volume control of a stereo system, you get tactile feedback from the rasterization as well as kinaesthetic feedback from your joints about the knob rotation. Concepts must be made tangible in the form of UX prototypes and tested with users to gain certainty. [2], [3]
There is a wide range of electro-mechanical components that can be used to generate haptic feedback:
The standard method of generating haptic feedback is based on a DC motor with an eccentrically rotating flywheel mass (ERM: eccentric rotating mass) - commonly known as a "vibration motor". In this design, the frequency and strength of the impulse are coupled, and the response is sluggish. While cheap, ERMs limit the freedom in designing haptic feedback significantly.
Surface Exciters and LRA Actuators, on the other hand, set the object vibrating with an oscillating input signal and thus generate audible or perceptible feedback - the difference between both designs is mainly in weight and consequently in frequency spectrum and power.
Accelerated Ram actuators work similarly, but can also hit the oscillating mass against a damper. This feedback can be both felt and heard.
Many of these components are already optimized for series production and can be well integrated into the development process.
„The tools of the future will be hand-held robots. Active haptics will considerably simplify communication between humans and tools.”
At Intuity, we develop and design tools of the new, cyber-physical generation. We tackle all the steps from innovation strategy to proof of concept. With the usage context in mind, we explore the potential for integrating haptic feedback into your product, develop ideas, make them tangible in our lab and test them with users.