With the help of artificial intelligence we interpret data that is generated during the use of products and services to a previously unknown depth and quality. This enables new assistance systems and interfaces that adapt to us over time or surprise us. This results in behavior-based interfaces, whose character we shape.
The countless possible combinations of networked products and services increase complexity - at home and at work. In the thicket of possibilities, it is crucial to keep an eye on the big picture and make the right connections. In this way, complexity can be resolved and become something ingeniously simple - a quality that makes products attractive and endearing.